Carolyn davidson design work

Davidson designed the swoosh in while a graphic design student at Portland State University in Portland, Oregon. In September , nearly three years after the company went public, Knight invited Davidson to a company lunch.

How much was carolyn davidson paid

There, he presented her with a diamond ring engraved with the Swoosh and an envelope filled with shares of Nike stock which have since split into more shares. Little did Phil know that over 40 years later his swoosh logo would be know all around the world as athletes and people from all generations have come to use Nike products on a daily basis. Greyser, a Harvard Business School professor and sports management expert.

It is global, without a doubt. No one thought so at the time of that meeting, particularly Davidson. Davidson met Knight, then an assistant professor at PSU, in the late s. Knight told Davidson he needed a part-time graphic artist to make some charts and graphs in preparation for a meeting with Onitsuka executives visiting from Japan. The success of that freelance gig landed others, continuing throughout her PSU years.

She mostly produced charts and graphics until the day Knight gave her a new assignment — a logo. Tensions with Onitsuka had developed, ultimately convincing him it was time to strike out on his own. He had a product — cleated shoes for football or soccer — and a factory in Guadalajara, Mexico, ready to make them. At the same time, Davidson said, it was clear that Knight was partial to the three stripes.

He loved the Adidas stripes, he loved them. Jeremy Raglin.